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If your household income is increasing over time faster than inflation, have you decided what you’re going to do with the growing extra? Because even if you don’t do something intentionally with it, you will do something–the excess doesn’t just disappear into the ether–and generally without intention you have waste. Or, to use a nice bit
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Ever ever
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They WILL have something to say.
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Make it count.
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Kill it.
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You have to compete.