The squeeze you feel when your priorities compete (they always do) and somehow the ones on page 5 beat the ones on page 1. The squeeze is uncomfortable. It’s constrictive. And it makes you say some things that aren’t quite true:
“I just can’t afford to [do a page 1 priority].”
“I’m too busy. As much as I hate it, there’s just not enough time in the day for [a page 1 priority].”
Here’s the problem: When your priorities compete, you have to compete. If not, the ones on page 5 will go on beating the ones on page 1, every time. Why? Because page 1 priorities are hard. And it’s easier to pretend that we can’t make them happen when the reality is simply that we didn’t.
Let’s be clear about our priorities. And then let’s be honest about the effort we give in allocating resources to the ones on page 1.
Meaningful Returns 
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